KK馆是一家专注于进口商品的零售商，成立于2014年。从刚开始的第一家社区便利店开始，到进军Shopping Mall，整合咖啡馆、书吧做“富集式生态”，再到现在走起极简风格、打造快时尚。KK馆在短短三年多时间已经从1.0版本进化到3.0版本。 尽管KK馆在零售呈现业态上的不同尝试颇为曲折，但吴悦宁却一直都在坚持自己的方向：主打进口商品，走线上线下结合之路。“这几年大范围的进口品价格都在下降，正好国内正兴起消费升级的趋势，所以这个领域必然会爆发。”吴悦宁这样解释为什么选择从进口品切入。
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KK Pavilion is a retailer focused on imported goods, founded in 2014. Starting with the first community convenience store, to entering Shopping Mall, integrating cafes, books,Bar do "rich ecology", and now go to the minimalist style, to create fast fashion. KK Pavilion has evolved from version 1.0 to version 3.0 in just over three years. Although the KK Pavilion is at Zero,Different attempts at the sales presentation industry are quite tortuous, but Wu Yuening has been sticking to his own direction: the main imported goods, take the road of combination off-line. "Over the years, a wide range ofImport prices are falling, just as the domestic trend of consumption upgrade is rising, so this area is bound to explode. Wu Yuening explains why he chose to cut in from imports.
Kk Pavilion's choice logic pays more attention to high-frequency, low-cost personal care, catering, etc. , every week on the new, at the same time in the decorative style emphasis on simplicity, the pursuit of low cost, high efficiency.The essence of the new retail entrance is the improvement of the efficiency of traditional retail. Wu Yuening believes that offline retail can not rely solely on offline physical experience to overcome cross-border e-commerce such as ocean terminals.How to reduce costs, improve flat efficiency is the key.